Lagos, Nigeria; May 24, 2013: The Nigerian telecommunications market is set to witness another major breakthrough in service delivery for consumers as leading telecommunications operator, Airtel Nigeria introduces the first ever bidding service in Nigeria tagged Bid and Get .

The service is a direct reverse of the traditional concept of auction, where the highest bidder is declared a winner.

With Airtel Bid and Get, a customer whose bid is the lowest and unique automatically wins the bid for the advertised item for the day. The winner can purchase the item for N100 only irrespective of the retail price of the item.

To register for Airtel Bid and Get, customers are to send the word “BID’ to the short code 3210 free of charge, and thereafter participate in the bid bysending their bid amount to the 3210, at N10 for every bid SMS.

The customer whose bid is the lowest and is unique at the end of the bidding cycle is declared the successful bidder and would automatically be eligible to buy the product on offer for N100.

On receipt of SMS informing a participant of winning a particular bid auction, the successful bidder is to send the word “WIN” to “3211” and thereafter, would be presented with his winning at the nearest Airtel office.

Speaking on the latest innovation from Airtel, the Chief Operating Officer, Deepak Srivastava said being another first by the company, the rollout further confirms Airtel’s innovativeness and superior value propositions as it draws closer to becoming the most loved brand in the lives of Nigerians.

According to him, customers including those that have portedfrom other networks are in for good times as exotic items including top-of-the-range communication devices, house-hold electronic gadgets and other goodies on auction would be won by bidders across the country.

Akanmu stated: “the uniqueness of the Bid and Get Service is that a fix amount of N100 is what a successful bidder pays for any item won, irrespective of the current retail price in the market. The distinction of this service yet again proves that as a company, we dig deeper into the ideas box to bring out impactful propositions that excites not just the customers including the youths, but the entire telecoms market.”

The Airtel Bid and Get auction service is open to both pre and postpaid customers and the first item on auction would be Iphone 5 and Ipad mini communication gadgets.

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